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1.200 homes and hotel at heart of Stratford development

PUBLISHED: 13:00 08 November 2011

An image of an iconic sculpture proposed

An image of an iconic sculpture proposed

Archant

Developers LandProp have freed up further details of the mini-town they plan to rise from a near derelict 26-acre site close to the Olympic Park in Stratford.

Their vision for the Strand East regeneration scheme is anchored by 1,200 homes and a 350-bed hotel by an as yet to be named major international operator.

Additional to the 2m sq ft development that has already won backing from London and Newham Moyors Boris Johnson and Sir Robin Wales is planned offices, community facilities, open public spaces and restaurant.

Plans for Strand East were publicly launched on Thursday when it was announced that 40 per cent of the homes will be much needed three bedrooms or more set within zones linked by car-free landscaped walkways.

Following public consultation, a planning application is due to be submitted to the planning overseers London Thames Gateway Development Corporation in early 2012.

The development site sits between Stratford High Street, Three Mills Wall River and the River Lea waterways and includes the purchase of 9.34 acres from the Olympic Park Legacy Company.

The first phase of development already has planning permission, with ‘Dane’s Yard’ earmarked for a 40m high illuminated sculpture within a landscaped public square and a new destination restaurant to be operated by Graysons.

There will be a new bus route through the neighbourhood, pedestrian walkways and cycle routes, including a bridge that will improve links to Bromley-by-Bow and improved access to and across Stratford’s High Street.

Most buildings will be about four storeys high, with a small number of ‘Accents’ of up to 15 storeys.

The first public open space, Dane’s Yard, has already received planning permission from the London Borough of Newham for a restaurant, exhibition space, improvements to Stratford’s High Street and more recently from LTGDC, for a 40m iconic landmark sculpture.

Following the launch, a public exhibition of the plans will be held for local communities between Saturday 22 October and Monday 24 October. The exhibition will take place on the site, just off Stratford’s High Street, Stratford, E15 near the Bow Fly-over.

A hybrid planning application for the plans will be submitted to LTGDC early in 2012. This will consist of an outline application for the masterplan and detailed application for the Creative Zone including refurbished heritage buildings interspersed with new buildings and connected by a network of intimate walkways.

Speaking about the plans, Harald Müller, Managing Director of LandProp said:

“We are hugely excited to be bringing forward these plans, we see Strand East as a place for families which contributes to the regeneration of Stratford and takes its place alongside the many neighbourhoods of London.”

He continued: “We have the highest ambitions for Strand East, the development will be on a human scale with much of the site characterised by low density town houses and mews homes connect by beautiful public spaces consisting of courtyards and squares, making the most of the waterways which surround the site.”

It is the first major investment for LandProp into the UK who are looking for other opportunities for major developments within London and the country.

Olympic Legacy Minister Bob Neill described the proposals as “a hugely significant development for east London and the Olympic legacy... a demonstration both of investor confidence in the area’s future in a difficult market”

Sir Robin said the investment is further confirmation “of the borough’s growing reputation as an international business destination.”

“I am excited by the ambitious vision for the development,” he added.

The plans, he said, will provide much needed family housing and create new jobs, helping to drive growth and increase local prosperity.

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