Local Weather

Partly Cloudy

Partly Cloudy

max temp: 13°C

min temp: 5°C

Five-day forecast

Stratford casino becomes UK’s first to offer £1million prize from single spin

Aspers casino owner Damian Aspinall. Aspers casino owner Damian Aspinall.

Saturday, May 10, 2014
12:00 PM

A Stratford casino has become the first in the UK to offer the chance of winning £1million on a single wheel spin.

To send a link to this page to a friend, you must be logged in.

Inside Aspers casino in WestfieldInside Aspers casino in Westfield

The record prize on offer in the Spin For a Million competition at Aspers, Westfield Stratford City, will run for six weeks starting this month, with free nightly draws.

An average of 3,500 Londoners visit the casino everyday and owner Damian Aspinall spoke to the Recorder about his personal delight.

“I’m really proud that we’re the first casino business to offer this,” he said. “It’s a really exciting way of communicating with our customers and creates a real buzz, so I’m delighted we’ve pulled it off.

“It’s a chance to change someone’s life and show our customers we’re very progressive and able to do fun things that others wouldn’t.

“If it goes well and the customers enjoy it there’s no reason why we wouldn’t repeat it and maybe even go higher.”

On June 21, the competition’s 20 finalists face 10 knockout rounds to decide who becomes the winner of a guaranteed £25,000 cash prizes and spins for tax-free £1 million in cash.

But with the gambling industry often painted in a negative light, particularly in Newham, Mr Aspinall is keen to distance himself from his competitors.

“Our model is not getting someone in and draining their life savings,” he explained.

“Our average spend is about £30, the equivalent of a cinema ticket and a meal out, so we’re not targeting people and we don’t want to see lots of people lose lots of money.

“We’re heavily regulated and terribly conscious about problem gambling, but all research points the finger at betting shops, not casinos.

“You have to make the effort to come to a casino and people are trained to identify dangerous spending, but you can easily walk past five betting shops in the high street or you just nip online.

“Here the majority of people come for a fun night out – many don’t even gamble.”

Since opening its doors in December 2011, 3.5 million people have visited Aspers, which also boasts more slots jackpots winners than any other UK casino.

Mr Aspinall believes the success is due to a number of factors, including its prime location but also praised the Mayor of Newham, Sir Robin Wales.

He added: “I believe if you deliver a fantastic product, people will come, but the fantastic location, a fantastic mayor and the whole regeneration of the East End are all factors in our success.

“Sir Robin Wales has been a fantastically strong mayor and has been forever pushing Newham to be a better lace with more employment.

“He’s fantastic for the area. I’ve met a lot of politicians up and down the country and he’s one of the best – he’s so dedicated.”

Read More

Global business conference attracts thousands to East London
Former Stratford nurse to launch community cafe and baby boutique
Aspers Casino houses palace of cards by world record holder Bryan Berg

Share this article

Most Read News

[Photograph by London Ambulance Service]

PICTURES: Warehouse fire near Stratford’s Olympic Park

Firefighters have brought the fire at a Bow warehouse under control.

Read full story »

Local Search 24
Looking for a:
Location:
Search radius:
Click here to read the Digital Edition of the Newham Recorder on screen
Use our Wedding site to help you plan your big day!
At WeddingSite we know how much you have to organise for your wedding day, that's why we have designed a set of FREE, simple-to-use tools to make the planning process easy & hassle-free. FIND OUT MORE
Find a date using our online dating and friend finder
You can meet new friends, find romance or simply meet up online with people sharing similar interests and hobbies. FIND OUT MORE
Find a local business using our online directory search
Need a plumber? Or a florist? Or anything else? Search our business directory to find Newham businesses in just a few seconds. FIND OUT MORE
Family notices from the Newham Recorder, with readers' tributes
In memoriam, birthdays, weddings, anniversaries, best wishes & special days. FIND OUT MORE

Around the Web See all