Local Weather

Partly Cloudy

Partly Cloudy

max temp: 28°C

min temp: 17°C

Five-day forecast

Australian stationery chain Smiggle opens first European store in Westfield Stratford City

The launch of Smiggle's first European store featuring (from left to right) John Cheston, group general manager,  Solomon Lew, chairman of Premier Investments, and Mark McInnes, chief executive of The Just Group, which owns Smiggle. The launch of Smiggle's first European store featuring (from left to right) John Cheston, group general manager, Solomon Lew, chairman of Premier Investments, and Mark McInnes, chief executive of The Just Group, which owns Smiggle.

Saturday, February 22, 2014
12:00 PM

An Australian stationery chain set to bring 3,000 new jobs to Britain over the next five years has launched its first European store in Stratford.

To send a link to this page to a friend, you must be logged in.

Smiggle opened its doors at Westfield Stratford City last Thursday with a range of fun activities.

Described as ‘where a smile meets a giggle’ the chain is largely aimed at younger audiences, and known for its bright colours, while staff often demonstrate products in-store.

Founded in Melbourne in 2003, the global brand aim to open 200 stores across the UK in the next five years with 25 set to begin trading by the end of November.

Myf Ryan, Westfield’s marketing director for UK and Europe, said: “We’ve brought a number of firsts to the UK and we are very excited that Smiggle, a hugely popular Australian brand is making its debut at our centre.

“A large number of families shop at Westfield Stratford City and we expect Smiggle to be a real hit and make its mark with our customers.”

John Cheston, Smiggle group general manager said: “We’ve been planning this for a long time now and we’re absolutely thrilled to open our very first UK store.

“We visited many times and felt that the large number of families, children and students who shop at the centre would immediately enjoy our store and products.

“The great location, transport options and immaculate facilities of the centre all helped make our decision to open here an easy one!

Smiggle currently have 160 stores across the south Pacific and Australasia, with the Stratford store the first to be opened outside of Australia, New Zealand and Singapore.

UK Trade and Investment played a key role in bringing the chain to British shores and chief executive Crispin Simon insists it is good news for the economy.

“I am delighted to see Smiggle make their first investment in the UK after working with UKTI both here and in Australia,” he said.

“We’ve worked closely with them, providing advice, access and support to help them break into this market and announce exciting plans to create 3,000 jobs in 200 new stores over the next five years.”

Share this article

Most Read News

A 54-year-old has died from a neck injury after he was foundin a cemetery

Murder probe after man found with fatal neck wound in Manor Park cemetery

Police have launched a murder investigation after finding a man in a cemetery with a fatal neck injury.

Read full story »

0 comments

Click here to read the Digital Edition of the Newham Recorder on screen
Use our Wedding site to help you plan your big day!
At WeddingSite we know how much you have to organise for your wedding day, that's why we have designed a set of FREE, simple-to-use tools to make the planning process easy & hassle-free. FIND OUT MORE
Find a date using our online dating and friend finder
You can meet new friends, find romance or simply meet up online with people sharing similar interests and hobbies. FIND OUT MORE
Find a local business using our online directory search
Need a plumber? Or a florist? Or anything else? Search our business directory to find Newham businesses in just a few seconds. FIND OUT MORE
Family notices from the Newham Recorder, with readers' tributes
In memoriam, birthdays, weddings, anniversaries, best wishes & special days. FIND OUT MORE

Celebrity / Showbiz See all

Drake has cancelled his Wireless London performance (Photo by Theo Wargo/Getty Images for ESPN)

Fans devastated after Drake cancels Wireless London festival

Rapper Drake has pulled out of his headline appearances at this weekend’s Wireless Festival in London, leaving fans devastated.

Read full story »